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LAMIA HOLDEN

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Summary

Creative and energetic Digital Marketing professional with a robust technical background and extensive design experience. Renowned for developing and executing detailed evaluations of online projects and implementing strategies that significantly enhance efficiency. Exceptional communicator with strong problem-solving abilities and innovative troubleshooting skills, consistently delivering impactful digital solutions.

Skills

· Project Management

· Analytics and Reporting

· Campaign Strategy

· Behavioral Marketing

 · Excellent written and verbal communicator

· Enthusiastic team player

· Problem solving

Experience

Website & Marketing Strategist                                                                                                                           January 2020 to Present

As a website and marketing strategist, I specialize in creating and executing comprehensive digital strategies that enhance online presence and drive business growth for my current clients, including P&P Distributors and Upper Park Disc Golf, among others. My expertise lies in designing user-friendly, visually appealing websites that not only attract visitors but also convert them into loyal customers. I conduct in-depth market research and utilize advanced SEO techniques to improve search engine rankings and increase organic traffic. Additionally, I develop targeted marketing campaigns across various platforms, including social media, email, and content marketing, to engage audiences and build brand awareness. My goal is to deliver measurable results and a positive return on investment for my clients.

Marketing Strategist                                                                                                                           April 2018 – 2020

Equivity － San Francisco, CA

  • Virtual marketing strategist
  • Responsible for management of client projects worldwide
  • Projects include marketing strategy including website overhaul/migration, SEO,  Google ad campaigns, Social Media ad campaigns, email campaigns

Founder/Managing Partner                                                                                                            Jun 2016 to June 2018

Aristocat Designs － Lunenburg, MA

  • Successfully developed and launched online retail pet furniture business
  • Developed a short and long term business plan for the brand that addressed potential markets, distribution strategy and profit estimates
  • Launched marketing strategy mix including email, PPC, social, SEO and affiliate
  • Engaged and negotiated with online ecommerce partners, Wayfair, Catsplay, Hauspanther

Ecommerce Marketing Manager                                                                                                 Jun 2014 to Jun 2016

190 West, Digital Marketing Agency － Littleton, MA

  • Responsible for digital marketing strategy of several eCommerce sites
  • Managed all technical and marketing aspects of an ecommerce client on the Magento platform supporting over 120,000 product skus
  • Managed strategic site redesign to improve brand messaging, site search, and conversion
  • Integrated full suite of third party technologies: site search, email marketing, and analytics/testing software

Ecommerce Website Manager                                                                                                     Jun 2012 to May 2014

Dover Saddlery － Littleton, MA

  • Responsible for optimal marketing focused development of the Dover Saddlery website
  • Synthesized input and feedback from various functional groups and worked closely with corporate marketing to meet KPIs and objectives
  • Implemented website tracking and analytic tools to monitor traffic and track conversions from social media campaigns and email marketing
  • Provided leadership and mentoring of junior team members
  • Performed ongoing site visitor preference testing and leveraged data to create personalized digital experiences that delivered real results and revenue.

Mom                                                                                                                                                      Apr 1990 to Jun 2012

The Parental Pause

  • Hands-on experience in human development
  • Web design and development contract work

Staff Consultant                                                                                                                                 Mar 1988 to Apr 1990

CSC Consulting, Inc － Newton, MA

Consulting manager at The Boston Company. Led consulting team in the design and development of a portfolio management system, including domestic and foreign securities.

Software Engineer                                                                                                                            Sep 1986 to Feb 1988

Computervision Corporation － Bedford, MA

Developed and ported Oracle based CIM products from VAX to IBM. Installed product at several client sites worldwide.

Application Programmer                                                                                                                Sep 1983 to Aug 1986

Epsilon － Burlington, MA

Maintained and developed databases and reports for major non-profit clients.

Education

University of Massachusetts, Lowell － Lowell, Ma, USA

Bachelor of Science, Computer Science & Management

Website:  www.lamiakaren.com 

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